TCSJOHNHUXLEY CAUSES A STINK AT ICE2008 WITH BRAND AROMA
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The Brand Aroma Ambient Diffusion System is a must have for any venue. With its unique ‘out-of-sight’ delivery system, Brand Aroma captures the full potential of ‘smell’ to create a pleasing club, casino or gaming venue atmosphere. With the primary focus typically given to visual or audio aesthetics, a subtle scent is the best kept secret to creating a truly memorable casino brand.
Consistent subtle hints of aroma can be as appealing and compelling to a patrons emotional response as the interior design of any gaming floor. It serves as a subconscious stimulus to enjoy the surroundings and utilize the facilities.
“Brand Aroma adds to the DNA of a brand and trials have shown a positive result in terms of business returns”. Says Brand Aroma Managing Director Andrea Lord. “By adding fragrance to the marketing mix, casinos have come to realize that a pleasant smelling venue is a welcoming venue and a nice place to linger longer, so the customer experience and satisfaction is only improved. Brand Aroma also offers specialized odour masking technology, which is extremely effective against the smell of smoke, fatty foods as well as body odour”.
The Ambient Diffusion System technology enables safe, non intrusive delivery of mood and emotion enhancing fragrances into any commercial area. The system involves fragrance being vaporized and pumped into the existing ducted system. The combining of molecules suspends the scent in the air ensuring the fragrance does not precipitate, leaving no residual product in the duct work.
The refined diffusing technology achieves the finest mist whilst preserving the fragrances’ full integrity. Scent intensity is fully adjustable, allowing very subtle applications. Furthermore, the system is compact, enabling easy installation and simple maintenance.
Simon Witty , TCSJOHNHUXLEY Group Business Development Director commented: “Brandaroma offers a unique scent experience to enhance the branding and customer experience of major venues that the public use. The system already has strong business in casinos across Asia and Australasia and by setting up a partnership with us at TCSJOHNHUXLEY we are confident that we can help our customers across the globe to further improve their player experience”.
