South Africa Goes World Cup Crazy

To coincide with this momentous event for South Africa, TCSJOHNHUXLEY commenced a marketing campaign back in January 2010 in the form of customised layouts and commemorative chips. Working closely alongside the various casinos’ marketing departments, as well as adhering to FIFA’s strict marketing guidelines, TCSJOHNHUXLEY’s design team have created a unique range of bespoke designs for their customers.

John Whiskin. Managing Director TCSJOHNHUXLEY Africa comments, “With so many overseas visitors expected, it is fantastic to see that the entire Continent is gearing up for the big event, in particular the casino & hotel complexes. This time of year usually sees our layout department manufacturing around 250 layouts a month. The overwhelming response to our marketing drive has seen our production increase to well over 700 pieces per month. “What an achievement – over 300% increase!”

In addition to layouts, TCSJOHNHUXLEY has also produced commemorative souvenir chips for Emperors Palace Casino in Johannesburg, which displays the new world-class stadia, purpose built for the World Cup - A stunning memento and keepsake for the casino’s customers.  

Along with the rest of the country, many casinos have been embracing the build up to the championships by adopting the initiative set up by South African government. Football Friday aims to encourage South Africans to wear the national football team shirt every Friday until the start of the 2010 FIFA World Cup and has been a great success.

Selepo Kute Tables Manager Silverstar Casino comments, “The World cup soccer layouts look fantastic, thank you for the prompt delivery and the exact promotional logo that you personalized for Gold Reef Resorts. The layouts are of the usual high standard and quality, and are very noticeable on our floor due to the fresh colours representing the World Cup. Most importantly they reflect Silverstar’s commitment and support of the 2010 World Cup Soccer event.”

Lesley Thoumi, Tables Manager Gold Reef City Casino, adds, “Every time I request for layouts to be designed for competitions etc I always get really good ideas from your design guys and super quick service. I can phone and say that I need a layout for the next day and it will be delivered, this happened on numerous occasions. The World Cup layouts are spectacular. The players have commented on how good the layouts look and that they are happy that we are getting into the swing of things early for 2010.”