International Casino Expo 2011

The ICE show held recently in London, was another major success for TCSJOHNHUXLEY. Not only did the company showcase a range of innovative new products, they were also awarded the International Gaming Awards prestigious ‘Best Traditional Casino Equipment Supplier 2011’ for the third consecutive year.

ICE has always been an important highlight for TCSJOHNHUXLEY, as it’s the show with the largest audience of international visitors and historically attended by serious buyers. This year’s event lived up to expectations, with many remarking that the first day of the show was one of the busiest anyone could remember. 

In addition to the full product portfolio, a whole host of new and exciting innovations were showcased at the event, which included the world wide launch of EL illuminated playing surfaces – shown on Double Action™ Roulette and LuminAR™, this illuminated playing surface uses an advanced Electroluminescent technology, a cold light source that is paper thin; Supernova Table Bonus system - a powerful progressive and game bonus system that drives increased revenues by adding higher levels of player excitement and loyalty to table games; AccuPLAY™ fully modular system - now includes Cashless Payment System, Virtual Shoe System - for RNG based automation, CITO System (Cash In Ticket Out), 3D Animation Pack and Additional Live Table Game Packs, making it perfect for all types of casino and electronic arcade operations; Gaming Floor Live™, a new Real-Time Roulette game optimisation tool designed to maximise  key performance areas and profitability and a new range of eye-catching, high quality LCD Table Limit Signs that deliver promotional messages and will enhance any casino floor.

David Heap, Group Chief Executive comments, “ICE continues to provide the ultimate showcase for our ever increasing portfolio of products and services which is why we focus our efforts to ensure new innovations debut in London. This year’s show saw the introduction of a broad range of products that will provide operators with that all important added value - maximising operational efficiency and creating excitement for the players, keeping them at the tables for longer. Feedback so far, shows we did not disappoint!.”